{"id":9956,"date":"2026-10-24T00:02:46","date_gmt":"2026-10-24T03:02:46","guid":{"rendered":"https:\/\/wp.mundoebook.cl\/?post_type=product&#038;p=9956"},"modified":"2026-10-24T12:00:05","modified_gmt":"2026-10-24T15:00:05","slug":"mitologias","status":"publish","type":"product","link":"https:\/\/wp.mundoebook.cl\/?product=mitologias","title":{"rendered":"Mitolog\u00edas"},"content":{"rendered":"<p>Nuestra vida cotidiana se alimenta de mitos: el autom\u00f3vil, la publicidad, el turismo, el deporte, Aislados de la actualidad en la que emergen, aparecen como lo que son: la ideolog\u00eda de la cultura de masas moderna. Preocupado por develar el sentido de esos mitos profanos y su extendida credibilidad, Roland Barthes desnuda la espesa capa de significaciones que envuelve a los objetos de nuestra vida diaria, y expone en detalle el proceso de mistificaci\u00f3n por el cual la cultura burguesa es transformada en naturaleza universal.Aguda revisi\u00f3n de los lugares comunes de la sociedad de masas y primer desmontaje sociol\u00f3gico de su lenguaje, Mitolog\u00edas inaugur\u00f3 una pr\u00e1ctica intelectual. Barthes articula con armon\u00eda el conocimiento erudito y la elegancia de la escritura en un texto que escapa a la forma acad\u00e9mica y asume un car\u00e1cter profundamente pol\u00edtico. Por su claridad estil\u00edstica y la potencia de sus an\u00e1lisis constituye una excelente introducci\u00f3n a la semi\u00f3tica.\u00abEscritos mes a mes, estos ensayos no aspiran a un desarrollo org\u00e1nico; su nexo es de insistencia, de repetici\u00f3n. Aunque no s\u00e9 si las cosas repetidas gustan \u2014como dice el proverbio\u2014, creo que, por lo menos, significan. Y lo que he buscado en todo esto son significaciones. \u00bfSon mis significaciones? Dicho de otra manera, \u00bfexiste una mitolog\u00eda del mit\u00f3logo? Sin duda, y el lector ver\u00e1 claramente cu\u00e1l es mi apuesta.\u00bbROLAND BARTHES<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Roland Barthes<\/p>\n","protected":false},"featured_media":47520,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[23],"product_cat":[5808,5807,5806,8207],"product_tag":[5856],"class_list":["post-9956","product","type-product","status-publish","has-post-thumbnail","product_brand-epub-paradise","product_cat-ebooks","product_cat-epub","product_cat-espanol","product_cat-roland-barthes","product_tag-filosofia","desktop-align-center","tablet-align-left","mobile-align-center","first","instock","taxable","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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