{"id":949,"date":"2026-10-23T18:17:19","date_gmt":"2026-10-23T18:17:19","guid":{"rendered":"https:\/\/wp.mundoebook.cl\/?product=circuitos-cerrados"},"modified":"2026-10-23T18:17:19","modified_gmt":"2026-10-23T18:17:19","slug":"circuitos-cerrados","status":"publish","type":"product","link":"https:\/\/wp.mundoebook.cl\/?product=circuitos-cerrados","title":{"rendered":"Circuitos cerrados"},"content":{"rendered":"<p>Circuitos Cerrados, la Segunda Guerra de las Marcas es una novela de ficci\u00f3n que reflexiona sobre la publicidad del futuro, aunque el escenario que se dibuja, quiz\u00e1s, no se encuentre demasiado lejano. Su autor, Fernando Labarta, explota hasta las \u00faltimas consecuencias las aportaciones de las innovaciones tecnol\u00f3gicas, propone otras, y aprovecha los innumerables recursos y atractivos de la creatividad publicitaria para elaborar su narraci\u00f3n. Ideas, campa\u00f1as e hipot\u00e9ticos paisajes y personajes de vanguardia se suceden para permitir el entendimiento y asimilaci\u00f3n de conceptos publicitarios de hoy y del ma\u00f1ana. Son ya numerosos los art\u00edculos que otorgan a &#8216;la guerra de las marcas&#8217; un papel protagonista en nuestra sociedad en un plazo de tiempo relativamente corto. Fernando Labarta ha buscado un escenario &#8216;b\u00e9lico&#8217; muy posible y de f\u00e1cil comprensi\u00f3n para presentar una revoluci\u00f3n comercial que persigue recuperar la libertad del consumidor. 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