{"id":8544,"date":"2026-10-23T23:31:06","date_gmt":"2026-10-24T02:31:06","guid":{"rendered":"https:\/\/wp.mundoebook.cl\/?post_type=product&#038;p=8544"},"modified":"2026-10-23T23:51:51","modified_gmt":"2026-10-24T02:51:51","slug":"el-guion","status":"publish","type":"product","link":"https:\/\/wp.mundoebook.cl\/?product=el-guion","title":{"rendered":"El gui\u00f3n"},"content":{"rendered":"<p>Partiendo de conceptos b\u00e1sicos (\u00bfqu\u00e9 es una escena?, \u00bfqu\u00e9 es una secuencia?, \u00bfc\u00f3mo lograr el cl\u00edmax de un acto?, \u00bfc\u00f3mo lograr el cl\u00edmax de una pel\u00edcula?) McKee muestra el misterio de las estructuras, explica las caracter\u00edsticas de cada g\u00e9nero, define la importancia de la ambientaci\u00f3n, la diferencia entre la caracterizaci\u00f3n y la realidad de un personaje, en suma, todo aquello que hace que un gui\u00f3n destaque por encima de los dem\u00e1s. Ilustrado con muestras de guiones cl\u00e1sicos (Casablanca, Chinatown, etc.), McKee analiza c\u00f3mo est\u00e1 construida cada escena para que funcione y, lo que es m\u00e1s importante, por qu\u00e9 funciona. Por su profunda comprensi\u00f3n de los mecanismos que mueven las historias y su original m\u00e9todo de enfocar la redacci\u00f3n de guiones, El gui\u00f3n constituye una herramienta imprescindible para todo aquel que quiera llevar una idea a la pantalla.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Robert McKee<\/p>\n","protected":false},"featured_media":8565,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[23],"product_cat":[5808,5807,5806,7933],"product_tag":[5866],"class_list":["post-8544","product","type-product","status-publish","has-post-thumbnail","product_brand-epub-paradise","product_cat-ebooks","product_cat-epub","product_cat-espanol","product_cat-robert-mckee","product_tag-arte","desktop-align-center","tablet-align-left","mobile-align-center","first","instock","taxable","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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