{"id":40588,"date":"2026-10-24T07:34:59","date_gmt":"2026-10-24T10:34:59","guid":{"rendered":"https:\/\/wp.mundoebook.cl\/?post_type=product&#038;p=40588"},"modified":"2026-11-08T07:21:16","modified_gmt":"2026-11-08T10:21:16","slug":"la-fabrica-del-emprendedor","status":"publish","type":"product","link":"https:\/\/wp.mundoebook.cl\/?product=la-fabrica-del-emprendedor","title":{"rendered":"La f\u00e1brica del emprendedor"},"content":{"rendered":"<p>La devastadora crisis financiera desatada en 2008 ha multiplicado la presencia en nuestra sociedad de la figura del \u00abemprendedor\u00bb. Con el colapso del modelo laboral tradicional, la democratizaci\u00f3n del emprendedor parece ser la \u00fanica respuesta que las instituciones son capaces de ofrecer ante la burbuja del trabajo y la escasez de empleo.M\u00e1s que como una figura econ\u00f3mica, este nuevo emprendedor se entiende como el portador cultural y social que re\u00fane el esp\u00edritu del nuevo hombre acorde al proyecto de clase neoliberal. En esta tesitura, emprender significa lograr convertirse uno mismo en un producto que se ofrece a otros, los que ostentan capital, llamando su atenci\u00f3n para que vean en tu persona un valor a explotar, a emplear. Ya no hay nada que no se mida y se entienda como una relaci\u00f3n empresarial; nacemos como deudores, culpables de no lograr adaptarnos a los ritmos de la competencia. Nos convencemos de ello cuando, carne de coaching y autoayuda, recorremos el camino a la servidumbre y nos hundimos en la charca de los perdedores.Solo siendo capaces de organizarnos, de manera que la cooperaci\u00f3n domine a la competencia, podremos empezar a construir la subversi\u00f3n contra el totalitarismo de la empresa-mundo. Para esta ardua tarea contamos con dos aliados de lujo. Por un lado, Homer Simpson es nuestro hombre; a trav\u00e9s de \u00e9l descubrimos qui\u00e9nes somos. En el mismo equipo juega Lenin, pero el Lenin publicista, no la momia. O lo damos nosotros o nos lo dan a nosotros: renta b\u00e1sica o empleabilidad, democracia o barbarie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jorge Moruno<\/p>\n","protected":false},"featured_media":128564,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[23],"product_cat":[5808,5807,5806,18386],"product_tag":[5874],"class_list":["post-40588","product","type-product","status-publish","has-post-thumbnail","product_brand-epub-paradise","product_cat-ebooks","product_cat-epub","product_cat-espanol","product_cat-jorge-moruno","product_tag-ciencias-sociales","desktop-align-center","tablet-align-left","mobile-align-center","first","instock","taxable","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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