{"id":39232,"date":"2026-10-24T07:03:29","date_gmt":"2026-10-24T10:03:29","guid":{"rendered":"https:\/\/wp.mundoebook.cl\/?post_type=product&#038;p=39232"},"modified":"2026-11-07T08:39:35","modified_gmt":"2026-11-07T11:39:35","slug":"el-arte-de-negociar","status":"publish","type":"product","link":"https:\/\/wp.mundoebook.cl\/?product=el-arte-de-negociar","title":{"rendered":"El arte de negociar"},"content":{"rendered":"<p>&#8216;Lo m\u00e1s importante de una negociaci\u00f3n es escuchar lo que no se dice&#8217; Peter Drucker. Tras el \u00e9xito del primer libro sobre redes sociales y ponencias impartidas a nivel nacional, Jos\u00e9 Tortosa publica este libro donde intenta recopilar m\u00e1s de 15 a\u00f1os de experiencia en negociaciones con todo tipo de clientes, ya sean peque\u00f1o s, PYMES o grandes cuentas. \u00bfSabes enfrentarte a todas ellas? En la vida cotidiana nos vemos en situaciones muy similares en las cuales debemos tener el control. Este libro contiene una parte explicativa, donde cuenta errores y victorias de negociaciones vividas en primera persona por el autor, otra parte te\u00f3rica en la que recopila los apuntes de m\u00e1steres y ponencias y una tercera, de colaboraci\u00f3n por parte de los @marketerosnocturnos (twitter), donde se realiz\u00f3 un resumen de los mejores expertos en la materia sobre EL ARTE DE NEGOCIAR. De esta forma el autor pretende tener muchos puntos de vista, el vivido, la teor\u00eda y el de terceros. Un libro de f\u00e1cil lectura, sencillo, pr\u00e1ctico, con experiencias, y \u00fatil para el d\u00eda a d\u00eda. Recuerda, &#8216;debemos saber escuchar el doble y hablar menos&#8217;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jos\u00e9 Tortosa<\/p>\n","protected":false},"featured_media":125121,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[23],"product_cat":[5808,5807,5806,17934],"product_tag":[5874,5889],"class_list":["post-39232","product","type-product","status-publish","has-post-thumbnail","product_brand-epub-paradise","product_cat-ebooks","product_cat-epub","product_cat-espanol","product_cat-jose-tortosa","product_tag-ciencias-sociales","product_tag-ensayo","desktop-align-center","tablet-align-left","mobile-align-center","first","instock","taxable","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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