{"id":39096,"date":"2026-10-24T06:59:58","date_gmt":"2026-10-24T09:59:58","guid":{"rendered":"https:\/\/wp.mundoebook.cl\/?post_type=product&p=39096"},"modified":"2026-11-07T07:21:13","modified_gmt":"2026-11-07T10:21:13","slug":"marca-personal-para-dummies","status":"publish","type":"product","link":"https:\/\/wp.mundoebook.cl\/?product=marca-personal-para-dummies","title":{"rendered":"Marca personal para Dummies"},"content":{"rendered":"

Lo quieras o no, todo el mundo se forma una opini\u00f3n de los dem\u00e1s, fruto de la observaci\u00f3n. \u00bfO no te fijas t\u00fa en la imagen, la actitud, el lenguaje y las acciones de la gente? Si en vez de ignorarlo, decides aprovechar este fen\u00f3meno para que hablen de ti como t\u00fa quieres y dejar una huella positiva y duradera (una buena marca personal), bienvenido al mundo del personal branding. A trav\u00e9s de este proceso descubrir\u00e1s y analizar\u00e1s lo que te define, para comunicarlo eficazmente y, de este modo, conseguir ocupar un lugar privilegiado en el recuerdo de los dem\u00e1s. Para conseguirlo debemos ser capaces de dise\u00f1ar nuestro propio plan de posicionamiento. \u2022 Un modelo paso a paso \u2014 a trav\u00e9s de 6 etapas muy claras ir\u00e1s definiendo y aplicando tu estrategia de marca personal. \u2022 De gran ayuda dentro y fuera del trabajo \u2014 ideal para presentarte como el profesional que tu empresa necesita o para buscar trabajo. \u2022 La buena comunicaci\u00f3n es la clave \u2014prensa, redes sociales, networking, encuentros informales; cualquier momento es bueno para transmitir tu marca personal<\/p>\n","protected":false},"excerpt":{"rendered":"

Andr\u00e9s P\u00e9rez Ortega<\/p>\n","protected":false},"featured_media":124713,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[23],"product_cat":[17863,5808,5807,5806],"product_tag":[5960,5850],"class_list":["post-39096","product","type-product","status-publish","has-post-thumbnail","product_brand-epub-paradise","product_cat-andres-perez-ortega","product_cat-ebooks","product_cat-epub","product_cat-espanol","product_tag-comunicacion","product_tag-divulgacion","desktop-align-center","tablet-align-left","mobile-align-center","first","instock","taxable","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"\nMarca personal para Dummies - 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