{"id":34045,"date":"2026-10-24T05:15:00","date_gmt":"2026-10-24T08:15:00","guid":{"rendered":"https:\/\/wp.mundoebook.cl\/?post_type=product&#038;p=34045"},"modified":"2026-11-02T12:32:18","modified_gmt":"2026-11-02T15:32:18","slug":"psicologia-de-las-masas","status":"publish","type":"product","link":"https:\/\/wp.mundoebook.cl\/?product=psicologia-de-las-masas","title":{"rendered":"Psicolog\u00eda de las masas"},"content":{"rendered":"<p>Gustave Le Bon es considerado uno de los fundadores de la psicolog\u00eda social y uno de los principales exponentes de la Psicolog\u00eda de las muchedumbres, de gran desarrollo en las \u00faltimas d\u00e9cadas del siglo XIX. Sus consideraciones acerca del funcionamiento del comportamiento colectivo fueron apreciadas por Sigmund Freud y comentadas extensamente por el padre del psicoan\u00e1lisis en su obra Massenpsychologie und Ich-Analyse (Psicolog\u00eda de masas y an\u00e1lisis del yo).Aunque las explicaciones de Le Bon acerca de los mecanismos subyacentes a la psicolog\u00eda de las masas no han recibido posteriormente confirmaci\u00f3n emp\u00edrica, resultaron influyentes tanto en las explicaciones iniciales acerca de los efectos de los medios de comunicaci\u00f3n, como en el desarrollo de las estrategias de propaganda por parte de Edward Bernays. Incluso, m\u00e1s recientemente, Ernesto Laclau ha valorado en La raz\u00f3n populista algunas intuiciones, presentes en este libro, para el desarrollo de la teor\u00eda pol\u00edtica contempor\u00e1nea.La hip\u00f3tesis principal que sostiene Le Bon en esta obra es que el individuo sufre siempre una transformaci\u00f3n radical al estar inmerso en cualquier situaci\u00f3n multitudinaria, algo que ha sido sumamente discutido y \u2014a juicio de investigadores posteriores\u2014 invalidado. Por otra parte, algunas de sus tesis parciales han sido puestas de manifiesto, de forma harto inquietante, durante los \u00faltimos a\u00f1os. Entre ellas, y como simple muestra, estas dos: el potencial autoritario latente en determinadas grandes colectividades y los procesos involucrados en los fen\u00f3menos de desindividuaci\u00f3n y anonimato.He aqu\u00ed, en definitiva, una obra importante, reveladora, entre otras cosas, de c\u00f3mo la ideolog\u00eda reaccionaria de un autor condiciona y altera profundamente el estudio de la realidad social. Sin embargo, la lectura de estas p\u00e1ginas es muy aconsejable para todo aquel interesado en el estudio del comportamiento social y humano, as\u00ed como para quienes se interesen por el desarrollo hist\u00f3rico de las teor\u00edas de la comunicaci\u00f3n de masas. Libro que hay que leer con esp\u00edritu cr\u00edtico, pero que finalmente es necesario leer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gustave Le Bon<\/p>\n","protected":false},"featured_media":111081,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[23],"product_cat":[5808,5807,5806,16112],"product_tag":[5874,5960,5857],"class_list":["post-34045","product","type-product","status-publish","has-post-thumbnail","product_brand-epub-paradise","product_cat-ebooks","product_cat-epub","product_cat-espanol","product_cat-gustave-le-bon","product_tag-ciencias-sociales","product_tag-comunicacion","product_tag-psicologia","desktop-align-center","tablet-align-left","mobile-align-center","first","instock","taxable","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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