{"id":32806,"date":"2026-10-24T04:51:22","date_gmt":"2026-10-24T07:51:22","guid":{"rendered":"https:\/\/wp.mundoebook.cl\/?post_type=product&#038;p=32806"},"modified":"2026-11-01T13:46:26","modified_gmt":"2026-11-01T16:46:26","slug":"la-biologia-de-la-toma-de-riesgos","status":"publish","type":"product","link":"https:\/\/wp.mundoebook.cl\/?product=la-biologia-de-la-toma-de-riesgos","title":{"rendered":"La biolog\u00eda de la toma de riesgos"},"content":{"rendered":"<p>El objetivo principal de este libro es destruir definitivamente, sobre la base de las neurociencias, la concepci\u00f3n racionalista seg\u00fan la cual el ser humano toma decisiones mediante el uso exclusivo de una raz\u00f3n completamente separada del cuerpo. A trav\u00e9s de m\u00faltiples experimentos cient\u00edficos ajenos y propios, as\u00ed como de ejemplos to\u00admados de deportistas de \u00e9lite, el autor expone la intervenci\u00f3n de todo el cuerpo en la toma de decisiones en momentos cruciales de riesgo, as\u00ed como el nivel preconsciente en el que se producen tales procesos. Luego muestra, de modo igualmente convincente, que lo mismo ocurre en la sala de transacciones financieras.\u00abCoates es a la vez neurocient\u00edfico, economista, ex operador de Wall Street y un escritor extraordinario. Un libro magn\u00edfico\u00bb (Robert Sapolsky).\u00ab\u00a1Fascinante! Un experto agente de Wall Street de pronto abandona y entra subrepticiamente en el mundo de la neurociencia para estudiar a sus colegas Amos del Universo en plena acci\u00f3n\u00bb (Tom Wolfe).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>John Coates<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[23],"product_cat":[5808,5807,5806,15781],"product_tag":[5925,5874,5857],"class_list":["post-32806","product","type-product","status-publish","product_brand-epub-paradise","product_cat-ebooks","product_cat-epub","product_cat-espanol","product_cat-john-coates","product_tag-ciencias-naturales","product_tag-ciencias-sociales","product_tag-psicologia","desktop-align-center","tablet-align-left","mobile-align-center","first","instock","taxable","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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