{"id":31458,"date":"2026-10-24T04:26:12","date_gmt":"2026-10-24T07:26:12","guid":{"rendered":"https:\/\/wp.mundoebook.cl\/?post_type=product&#038;p=31458"},"modified":"2026-11-01T11:35:16","modified_gmt":"2026-11-01T14:35:16","slug":"la-marca-del-editor","status":"publish","type":"product","link":"https:\/\/wp.mundoebook.cl\/?product=la-marca-del-editor","title":{"rendered":"La marca del editor"},"content":{"rendered":"<p>En una \u00e9poca de aplanamiento de las categor\u00edas, de f\u00e1cil acceso a una supuesta biblioteca universal digitalizada (en verdad, fragmentaria y ca\u00f3tica), el editor tiende a ser visto como un intermediario innecesario entre el escritor y el lector. Este breve volumen de Roberto Calasso viene a rebatir punto por punto ese y otros graves errores de los adalides de la inmediatez, la velocidad y el rendimiento monetario como categor\u00edas absolutas.Apoyado en su excepcional situaci\u00f3n, en el cruce entre el gran editor \u2014dirige desde hace muchos a\u00f1os un sello italiano tan prestigioso como Adelphi, una referencia internacional\u2014 y el escritor de enorme cultura y agudeza cr\u00edtica \u2014por mencionar solo sus \u00faltimos trabajos, ha escrito libros ya cl\u00e1sicos sobre Kafka, Baudelaire, Tiepolo y sobre la mitolog\u00eda hind\u00fa (todos ellos publicados por Anagrama)\u2014, Calasso adopta una posici\u00f3n l\u00facida y comprometida, argumentada y avalada por su propia trayectoria. Al glosar la figura de los grandes editores europeos y estadounidenses del siglo XX, Calasso muestra la importancia decisiva que sellos como Gallimard, Einaudi, Suhrkamp o Farrar, Straus &#038; Giroux han tenido en la formaci\u00f3n de un criterio y un p\u00fablico lector, en el ordenamiento y la separaci\u00f3n del grano de la paja en lo que a literatura se refiere.Calasso argumenta su idea de \u00abla edici\u00f3n como g\u00e9nero literario\u00bb: un editor de la estirpe a la que \u00e9l pertenece es un buscador de \u00ablibros \u00fanicos\u00bb, es alguien que escribe, con los libros que publica, el mejor libro de todos: su cat\u00e1logo, que es a la vez su autobiograf\u00eda. Por eso, frente a la idea de quienes quieren manejar la edici\u00f3n como una industria cualquiera, este libro muestra, a la vez con finura y contundencia, la importancia del editor que defiende y cultiva su marca. Sin la cual todo se achata en una \u00fanica categor\u00eda: la del entretenimiento f\u00e1cil y el r\u00e1pido olvido. No es un atractivo menor el recorrido que hace Calasso por su propia memoria, por las grandes personalidades con las que trat\u00f3, no solo del \u00e1mbito editorial, sino tambi\u00e9n, claro, del literario; en ese aspecto, es insuperable el retrato que traza aqu\u00ed, por ejemplo, de Thomas Bernhard. La marca del editor puede leerse como una continuaci\u00f3n de Cien cartas a un desconocido, el libro con el que, a trav\u00e9s de los textos de las contracubiertas escritas para los libros de Adelphi, Calasso inauguraba sus memorias como editor. La marca del editor completa el trazado de una trayectoria excepcional, el de una estirpe que ha formado nuestra sensibilidad y nuestra cultura, y que ahora m\u00e1s que nunca necesita nuestro reconocimiento.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Roberto Calasso<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[23],"product_cat":[5808,5807,5806,15381],"product_tag":[5867],"class_list":["post-31458","product","type-product","status-publish","product_brand-epub-paradise","product_cat-ebooks","product_cat-epub","product_cat-espanol","product_cat-roberto-calasso","product_tag-memorias","desktop-align-center","tablet-align-left","mobile-align-center","first","instock","taxable","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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