{"id":30911,"date":"2026-10-24T04:16:57","date_gmt":"2026-10-24T07:16:57","guid":{"rendered":"https:\/\/wp.mundoebook.cl\/?post_type=product&p=30911"},"modified":"2026-11-01T10:00:15","modified_gmt":"2026-11-01T13:00:15","slug":"zara","status":"publish","type":"product","link":"https:\/\/wp.mundoebook.cl\/?product=zara","title":{"rendered":"Zara"},"content":{"rendered":"

El espectacular crecimiento de Zara es el fen\u00f3meno empresarial m\u00e1s destacado de la historia reciente de nuestro pa\u00eds. Nacida en un momento de clara decadencia de la industria textil, Zara se basa en un modelo negocio que se ha demostrado imbatible, y que constituye un caso \u00fanico, estudiado y admirado en todo el mundo. Su vertiginosa expansi\u00f3n y su \u00e9xito est\u00e1n inseparablemente ligados a la figura de su fundador, Amancio Ortega, y a su visi\u00f3n \u00fanica del cliente y del negocio. Zara analiza cu\u00e1les son los principios y estrategias que a lo largo de las diferentes etapas de consolidaci\u00f3n y crecimiento de la compa\u00f1\u00eda han inspirado a Amancio Ortega a tomar las decisiones claves en cada momento y que constituyen la base de esta multinacional. Desde la gesti\u00f3n de las tiendas hasta el sistema de dise\u00f1o y aprovisionamiento de Inditex, el libro recorre todos los aspectos de una brillante trayectoria que est\u00e1 estrechamente vinculada a la biograf\u00eda y la personalidad excepcionales de su fundador, y a su forma de entender a los clientes y de gestionar su empresa.<\/p>\n","protected":false},"excerpt":{"rendered":"

David Mart\u00ednez<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[23],"product_cat":[15231,5808,5807,5806],"product_tag":[5874],"class_list":["post-30911","product","type-product","status-publish","product_brand-epub-paradise","product_cat-david-martinez","product_cat-ebooks","product_cat-epub","product_cat-espanol","product_tag-ciencias-sociales","desktop-align-center","tablet-align-left","mobile-align-center","first","instock","taxable","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"\nZara - Mundo Ebook<\/title>\n<meta name=\"description\" content=\"Zara - Mundo Ebook\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wp.mundoebook.cl\/?product=zara\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zara - Mundo Ebook\" \/>\n<meta property=\"og:description\" content=\"Zara - Mundo Ebook\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wp.mundoebook.cl\/?product=zara\" \/>\n<meta property=\"og:site_name\" content=\"Mundo Ebook\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-01T13:00:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.mundoebook.cl\/me\/wp-content\/uploads\/2026\/10\/28034703\/Mundo-ebook_-lectura-digital-elegante-1024x394.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wp.mundoebook.cl\\\/?product=zara\",\"url\":\"https:\\\/\\\/wp.mundoebook.cl\\\/?product=zara\",\"name\":\"Zara - Mundo Ebook\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wp.mundoebook.cl\\\/#website\"},\"datePublished\":\"2026-10-24T07:16:57+00:00\",\"dateModified\":\"2026-11-01T13:00:15+00:00\",\"description\":\"Zara - Mundo Ebook\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wp.mundoebook.cl\\\/?product=zara#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wp.mundoebook.cl\\\/?product=zara\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wp.mundoebook.cl\\\/?product=zara#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/wp.mundoebook.cl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mundo Ebook\",\"item\":\"https:\\\/\\\/wp.mundoebook.cl\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Zara\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wp.mundoebook.cl\\\/#website\",\"url\":\"https:\\\/\\\/wp.mundoebook.cl\\\/\",\"name\":\"Mundo Ebook\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/wp.mundoebook.cl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wp.mundoebook.cl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/wp.mundoebook.cl\\\/#organization\",\"name\":\"Mundo Ebook\",\"url\":\"https:\\\/\\\/wp.mundoebook.cl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/wp.mundoebook.cl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/media.mundoebook.cl\\\/me\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/24014558\\\/cropped-avatar_1755558633.png\",\"contentUrl\":\"https:\\\/\\\/media.mundoebook.cl\\\/me\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/24014558\\\/cropped-avatar_1755558633.png\",\"width\":310,\"height\":310,\"caption\":\"Mundo Ebook\"},\"image\":{\"@id\":\"https:\\\/\\\/wp.mundoebook.cl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/mundoebook.cl\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Zara - Mundo Ebook","description":"Zara - Mundo Ebook","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wp.mundoebook.cl\/?product=zara","og_locale":"es_ES","og_type":"article","og_title":"Zara - Mundo Ebook","og_description":"Zara - Mundo Ebook","og_url":"https:\/\/wp.mundoebook.cl\/?product=zara","og_site_name":"Mundo Ebook","article_modified_time":"2026-11-01T13:00:15+00:00","og_image":[{"width":1024,"height":394,"url":"https:\/\/media.mundoebook.cl\/me\/wp-content\/uploads\/2026\/10\/28034703\/Mundo-ebook_-lectura-digital-elegante-1024x394.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wp.mundoebook.cl\/?product=zara","url":"https:\/\/wp.mundoebook.cl\/?product=zara","name":"Zara - Mundo Ebook","isPartOf":{"@id":"https:\/\/wp.mundoebook.cl\/#website"},"datePublished":"2026-10-24T07:16:57+00:00","dateModified":"2026-11-01T13:00:15+00:00","description":"Zara - Mundo Ebook","breadcrumb":{"@id":"https:\/\/wp.mundoebook.cl\/?product=zara#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wp.mundoebook.cl\/?product=zara"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wp.mundoebook.cl\/?product=zara#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/wp.mundoebook.cl\/"},{"@type":"ListItem","position":2,"name":"Mundo Ebook","item":"https:\/\/wp.mundoebook.cl\/"},{"@type":"ListItem","position":3,"name":"Zara"}]},{"@type":"WebSite","@id":"https:\/\/wp.mundoebook.cl\/#website","url":"https:\/\/wp.mundoebook.cl\/","name":"Mundo Ebook","description":"","publisher":{"@id":"https:\/\/wp.mundoebook.cl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wp.mundoebook.cl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/wp.mundoebook.cl\/#organization","name":"Mundo Ebook","url":"https:\/\/wp.mundoebook.cl\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/wp.mundoebook.cl\/#\/schema\/logo\/image\/","url":"https:\/\/media.mundoebook.cl\/me\/wp-content\/uploads\/2026\/10\/24014558\/cropped-avatar_1755558633.png","contentUrl":"https:\/\/media.mundoebook.cl\/me\/wp-content\/uploads\/2026\/10\/24014558\/cropped-avatar_1755558633.png","width":310,"height":310,"caption":"Mundo Ebook"},"image":{"@id":"https:\/\/wp.mundoebook.cl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/mundoebook.cl\/"]}]}},"_links":{"self":[{"href":"https:\/\/wp.mundoebook.cl\/index.php?rest_route=\/wp\/v2\/product\/30911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.mundoebook.cl\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/wp.mundoebook.cl\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.mundoebook.cl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=30911"}],"wp:attachment":[{"href":"https:\/\/wp.mundoebook.cl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=30911"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/wp.mundoebook.cl\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=30911"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/wp.mundoebook.cl\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=30911"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/wp.mundoebook.cl\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=30911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}