{"id":2210,"date":"2026-10-23T21:16:02","date_gmt":"2026-10-23T21:16:02","guid":{"rendered":"https:\/\/wp.mundoebook.cl\/?product=como-atrapar-a-tu-lector"},"modified":"2026-10-23T21:16:02","modified_gmt":"2026-10-23T21:16:02","slug":"como-atrapar-a-tu-lector","status":"publish","type":"product","link":"https:\/\/wp.mundoebook.cl\/?product=como-atrapar-a-tu-lector","title":{"rendered":"C\u00f3mo atrapar a tu lector"},"content":{"rendered":"<p>El primer paso de toda gran historia es captar la atenci\u00f3n del lector Se dice que las personas podemos estar 40 d\u00edas sin comida, 3 d\u00edas sin agua y alrededor de 35 segundos sin encontrarle sentido a algo. Estamos constantemente busc\u00e1ndole significado a las cosas, sea lo que sea. Nuestro cerebro tiene cierta capacidad de almacenaje para la informaci\u00f3n. Mientras lees esto, tus sentidos te est\u00e1n ba\u00f1ando con, alrededor, 11.000.000 piezas de informaci\u00f3n. Tu mente consciente es capaz, apenas, de reconocer unas 15 de ellas, unas 15 de 11.000.000. \u00bfQu\u00e9 aprender\u00e1s con este libro? 1. -QU\u00c9 ES y QU\u00c9 NO ES una historia 2. -El detr\u00e1s de bambalinas para atrapar al lector 3. -Entender de qu\u00e9 va tu historia 4. -Encontrar un juego y aprender a jugarlo 5. -Gamas de afectaci\u00f3n: somos seres de emoci\u00f3n 6. -Ley del corbat\u00edn y balanc\u00edn de estatus 7. -Punto de giro, o giro de tuerca 8. -La magia de la reincorporaci\u00f3n 9. -La importancia del subtexto 10. -C\u00f3mo hacer magia a trav\u00e9s del storytelling &#8216;Somos seres de emoci\u00f3n, por lo que una historia debe atraparnos desde el inicio. La magia del storytelling radica en sacarnos de la cotidianidad y adentrarnos en un mundo m\u00e1s intenso&#8217; Allan M. Gray<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e9sar A. Bejarano Rojas &#038; Allan M. Gray, Referencia, Cr\u00edtica y teor\u00eda literaria,Espa\u00f1ol,,2017,EPUB<\/p>\n","protected":false},"featured_media":2209,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[23],"product_cat":[6701,5808,5807,5806],"product_tag":[5996,5959],"class_list":["post-2210","product","type-product","status-publish","has-post-thumbnail","product_brand-epub-paradise","product_cat-cesar-a-bejarano-rojas-allan-m-gray","product_cat-ebooks","product_cat-epub","product_cat-espanol","product_tag-critica-y-teoria-literaria","product_tag-referencia","desktop-align-center","tablet-align-left","mobile-align-center","first","outofstock","taxable","shipping-taxable","product-type-variable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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